The master’s program “Financial Marketing” is a new-generation program developed on the basis of the professional standard “Marketing Specialist”. It is implemented in cooperation with the non-profit professional association “The Guild Marketing Specialists”. The program is aimed at training highly qualified marketing specialists and analysts focused on developing strategic decisions for the financial markets, and marketing specialists and organizers in the following areas of marketing complex: product, pricing, sales, and communication policy. The program partners take an active part in preparing combined methodological materials based on practical business cases. The program allows students to form professional competencies that ensure high demand for graduates in the labor market. Graduates are in demand by marketing, research, consulting, economic and financial departments of organizations of various types of ownership and spheres of activity as well as universities and research centers.
Study of the conceptual foundations of the development and application of financial marketing as an element of financial management aimed at attracting customers.
Students study the possibilities of applying marketing research through the mechanism of capital redistribution between creditors and borrowers with the help of intermediaries.
Students learn how to apply information resources and systems in marketing activities, software products of general, special and functional purposes.
Students learn how to determine mechanisms and trends of pricing and price management in the financial market with the aim of introducing modern marketing techniques for its analysis.
Development of management skills aimed at identifying weaknesses in the marketing system and the lost benefits associated with them, building an optimal strategy and consulting an organization.
Studying the patterns and specifics of the individual means of integrated marketing communications to achieve the intended social and commercial results.
Students get an internship at enterprises, primarily in the financial sector (banks, insurance, investment, etc.), as well as in various industry areas, in state and commercial structures, analytical and consulting companies, social partners of the master's degree program "Financial Marketing".
Classes are held by teachers-practitioners in the field of marketing from the non-profit professional association “The Guild of Marketing Specialists” and the Russian Managers Association.
Professional software products are applied in the course of the program studies: CRM-systems Quick Sales; Audit Expert, Project Expert and Sales Expert; 1C:Enterprise system products.
Strategic partners are NAFI, IG “Univer”, AKAR, RAMU, LLC Romir-Holding.
Experimental laboratory “Neurotechnology in Management” established to carry out scientific work.
Graduates have the opportunity to improve their professional qualification by obtaining international and Russian certificates in the field of marketing. International Certificate issued by the Netherlands Institute of Marketing (NIMA).
