Do you want to have a successful career as a top manager or develop your business in the sphere of mass communication? Come and study with us! Program “Media & Business” aims to train top-level specialists in the mass media communications industry, who are able to manage creative teams of media companies, develop and implement strategic and creative solutions, business models and projects. Our priority is the all-round development of master’s students, who will be able to deepen their basic knowledge and expand their practical skills in the field of communication studies. Graduates study such disciplines as: “Media Measurement and Audience Management”, “Business Models of Content Monetisation”, “New Media and Communication Ecosystems”, “Media Personnel Management”, “Media Analysis in Financial Markets”, and “Big Data and Investigative Journalism”.
Upon completion of the program, graduates will be able to: develop and use new multimedia communication strategies; organize integrated communication campaigns; manage internal communication to optimize business processes; manage the production of multimedia content; organize content distribution across various platforms to reach the target audience; manage content monetization in various media projects. Possible graduate professions: media manager (publisher), media analyst, editorial director.
The educational program was developed jointly with the Union of Press Industry Enterprises of GIPP (SPPI GIPP) and Group M, the largest advertising and communications media group.
“Media Law” and “Media Personnel Management” are implemented in partnership with Group M.
Students can choose their own concentration: Strategic Management, Content Production, Distribution, Advertising, and Revenue Management.
Students are involved in business processes through hands-on training.
