The sports industry is one of the most promising sectors of the modern economy, and the demand for highly qualified management specialists in this industry is always high. At the same time, the junction of management, marketing and sports spheres has its own specific features, and all its aspects are thoroughly studied within the master’s program “Sports Management and Marketing”.
The program focuses on training managers for sports clubs, leagues, federations, sports agencies, sports facilities, esports structures, manufacturers of sports equipment, bookmakers, sports media, and fitness industry.
The main emphasis in the educational process is laid on a unique practice-oriented knowledge base, maintained through cooperation with leading sports organizations. Leaders of the sports industry give lectures for our graduate students, and field trips to sports facilities are regularly organized for students. We aid with organizing internships and bringing our students’ business ideas in life. We reveal the creative and professional potential of our students through a unique in-house working experience.
The training is based on real cases from the Russian and international practice of sports management.
Graduates of the program become managers of sports clubs, leagues, federations, sports agencies, sports facilities, esports structures, manufacturers of sports equipment, bookmakers, sports media and fitness industry as well as work in sports marketing and related fields.
Experienced faculty. Classes are taught by teachers with practical experience in management in the sports industry. Additionally, guest lectures, master classes and field trips are regularly organized for our graduate students.
The program is practice oriented. The study of theoretical blocks is combined with the analysis of real cases from different areas of the sports industry: from football clubs to ski resorts.
Cooperation with foreign universities: student academic mobility programs, the “Visiting Professor” program.
A convenient campus located in the center of Moscow, the ability to combine work with studies and coordinate a flexible training schedule.
Support in starting up your own business in the sports industry.
Internships in leading Russian and foreign companies in the sports industry.
