The program “Marketing" is aimed at training future marketers whose professional activities are related to developing production and services, selecting, and changing the product range, developing a quality management system, ensuring the efficiency of entrepreneurial activity, as well as managing commodity and pricing policy, developing a sales system and marketing communications in the conditions of competition and globalization of socio-economic processes.
The program is implemented jointly with NPO Guild of Marketers and on the basis of the professional standard “Marketer" (order of the Ministry of Labor of Russia of 04.06.2018 № 366n).
The discipline will teach you how to conduct marketing research on various issues, for example, related to the analysis, evaluation and forecasting of market development. You will be able to apply the research results to make informed management decisions at the level of economic entities in Russia and abroad.
The course explores the methods of introducing various types of marketing communications into the activities of modern organizations, such as advertising, online advertising, sales promotion, exhibition activities, direct sales, cross-selling, public relations, etc.
Within the framework of the discipline, you will study characteristics, technologies, and mechanisms of trade marketing management, you will be able to organize sales and relationship management in the sales process, explore the technologies of customer search and online sales, control the sales process, and evaluate their effectiveness.
Discipline will allow you to gain knowledge about the specifics of the modern global Internet as a field of applying various digital technologies of marketing activities.
You will learn how to configure and collect data from analytics systems, work with Google Tag Manager, Data Studio, Google Optimize and design end-to-end analytics, make decisions on the effectiveness of marketing based on data, and find growth points for business.
The discipline will reveal the main opportunities and problems of using modern neurotechnologies underlying consumer decision-making and their reactions to marketing actions (branding, advertising, design and packaging, assortment, pricing, etc.), and will also help develop the ability to justify management decisions through neuroimaging and neurostimulation techniques.
Our graduates can work in Russian and international companies of small, medium and large businesses as marketers. The main labor function is associated with the transfer of a business product from the manufacturer (seller) to the consumer (buyer) in the process of marketing communications.
Created on the basis of the professional standard “Marketer”, approved by the Order of the Ministry of Labor and Social Protection of the Russian Federation of 4.06.2018 № 366н.
The program is implemented jointly with the professional community – Non-Profit Organization Guild of Marketers, established in May 2000 and uniting more than 300 members.
The experimental laboratory “Neurotechnologies in Management”, established in 2017, which conducts scientific research in the field of neurotechnologies.
An individually tailored educational learning trajectory, including mandatory knowledge in the field of management, specialized knowledge in the field of marketing and a variable set of disciplines that form knowledge in the field of economics and business.
Provides a variety of employment opportunities through a network of partner organizations: Russian Union of Industrialists and Entrepreneurs, Chamber of Commerce and Industry, Moscow Chamber of Commerce and Industry, Russian Association of Communication Agencies, Russian Association of Marketing Services, LLC Romir-Holding, IG UNIVER, KM-Alliance, etc.
