This is an effective academic program aimed at training highly qualified world-class personnel, designed specifically for those who are ready to solve problems related to the formation and improvement of social communications’ system in the digital environment, the initiation of information flows that ensure economic, scientific, and cultural cooperation.
The concentration is aimed at training professionals who create the future of media communications as a high-tech business. Innovations in the media are based on the achievements of science, the introduction of information technology, best practices in the management of creative teams, as well as on the forecast of the development of creative industries. Our graduates study how to change the already existing and create innovative business models for traditional and new media; apply new methods of research of communication means and methods of information transmission, as well as the effects of the media space created by them; manage project activities for developing and testing of pilot samples of media products before entering the market; create text, audiovisual, multimedia, interactive and event content; organize production and distribution of products in a differentiated cultural media environment of the region, country and the world; work with the innovation infrastructure, initiate partner projects and integrate into government development programs.
Alumni of the program are in demand in marketing, production, and distribution of advertising content, in event communications, image formation and maintenance, etc. They can work in digital and PR agencies, traditional and new media, press services, commercial and government structures.
