The online bachelor's degree program “Marketing" will enable you to:
The strategic partner of the program is NPO Guild of Marketers.
The program is aimed at training highly qualified marketing specialists who are ready to take an active part in:
The program is implemented jointly with NPO Guild of Marketers and on the basis of the professional standard “Marketer" (order of the Ministry of Labor of Russia of 04.06.2018 № 366н).
The main competitive advantages of the program are:
The program is built on modern educational technologies, multimedia technologies, innovative techniques, business games, project tasks, solutions to practical and situational problems developed on the basis of the practice of marketing activities of Russian and foreign organizations.
The program allows students to form professional competencies that ensure high demand for graduates in the labor market.
Students study the essence of marketing, its role in organizing and managing the organization, ensuring a sustainable competitive advantage in the market. They develop organizational management skills and learn how to implement marketing strategies at various levels.
The discipline will teach you how to conduct marketing research on various issues, for example, related to the analysis, evaluation and forecasting of market development. You will be able to apply the research results to make informed management decisions at the level of economic entities in Russia and abroad.
The discipline will reveal the main opportunities and problems of using modern neurotechnologies underlying consumer decision-making and their reactions to marketing actions (branding, advertising, design and packaging, assortment, pricing, etc.), and will also help develop the ability to justify management decisions through neuroimaging and neurostimulation techniques.
Discipline will allow you to gain knowledge about the modern global Internet as a field of applying various digital technologies of marketing activities.
Within the framework of the discipline, you will study the characteristics and technologies, as well as the mechanism of trade marketing management, you will be able to organize sales and relationship management in the sales process, explore the technologies of customer search and online sales, control the process of sales, and evaluate their effectiveness.
The course explores the methods of introducing various types of marketing communications into the activities of modern organizations, such as advertising, online advertising, sales promotion, exhibition activities, direct sales, cross-selling, public relations, etc.
The purpose of mastering the discipline “Digital Business Transformation” is a systematic understanding of the processes associated with the impact of new information technologies (possible directions and existing scenarios), knowledge of the main stages of their implementation and key factors responsible for the success of the transformation of business processes using IT.
You will learn how to configure and collect data from analytics systems, work with Google Tag Manager, Data Studio, Google Optimize and design end-to-end analytics, make decisions on the effectiveness of marketing based on data, and find growth points for business.
Our students study theoretical principles, concepts, and provisions of client-oriented methodologies for developing the design of new products and services, developing practical skills in using tools and techniques of these methodologies, as well as increasing students’ own creative potential.
The online bachelor’s degree program is aimed at training qualified specialists in the field of marketing research, effective promotion of the company’s products on the market, and maintaining customer loyalty. Our graduates are in demand by Russian and international organizations of various industries and forms of ownership, including manufacturing, financial, consulting and trade organizations, marketing, communication, and advertising agencies.
Modern technologies are applied in the educational process (interactive lectures, brainstorming, financial quests, group creative tasks, case studies, panel discussions, etc).
The training program is conducted completely online (you do not need to come to the campus to attend classes). You will be able to study online from anywhere in the world. You will need to come to the University only at the end of your studies to pass the State Final Examination.
Students are offered internships at NPO Guild of Marketers, Romir, the Russian Association of Marketing Services and other active participants in Russian marketing.
Experts in marketing and marketing scholars actively participate in the educational process.
Students obtain a wide range of competencies as well as unique practical skills, which allow them to carry out professional activities in all spheres and sectors of the economy, while occupying leading managerial positions.
The high demand for marketers is a condition for sustainable employment and provides significant opportunities for choosing a profession for self-realization.
Implemented jointly with the professional community – NPO Guild of Marketers, established in May 2000 and uniting more than 300 members.
The use of the scientific base of the Experimental Laboratory “Neurotechnologies in Management”, established in 2017 and conducting scientific research in the field of neurotechnologies.
Provides a variety of employment opportunities through a network of partner organizations: Russian Union of Industrialists and Entrepreneurs, Chamber of Commerce and Industry, Moscow Chamber of Commerce and Industry, Russian Association of Communication Agencies, Russian Association of Marketing Services, LLC Romir-Holding, IG UNIVER, KM-Alliance, etc.
