The educational program is aimed at training highly qualified specialists with knowledge and practical skills in the field of hotel business management. The main objective of the program is to train a management team of hotel business organizers capable of making decisions in a changing environment.
The program combines advanced educational technologies and traditional academic training with deep sectoral and subject study of topics that are relevant to the organization and management of the hotel business.
Within the framework of the discipline, students study the theoretical and organizational foundations of hotel and restaurant enterprises, standards of operational activity at all stages of the technological cycle of guest service, technology and organization of catering services in hotel complexes.
Internet, Intranet and WEB technologies at the enterprises of the hospitality industry. Automation of business planning and evaluation of the business projects effectiveness at enterprises of the hospitality industry. Calendar and network planning and project management. Statistical data processing.
Types and structure of resources of a hotel enterprise. The main directions of resource management of a hotel enterprise. Efficiency assessment of using different types of resources of a hotel enterprise. Modern resource management systems.
Key characteristics and features of marketing in the tourism and hospitality industry. The concept of marketing in tourism and hospitality. Marketing technologies in the tourism and hospitality industry.
Students will study the main elements of strategic and business planning of hotel enterprises, methods of managing the economic performance of hospitality facilities, as well as directions for using the results of business planning in the activities of hotel companies.
Students study the transformation of traditional models of hotel business development in the context of digitalization, the stages of developing digital strategies in the tourism and hospitality industry, the main types, characteristics and classification of digital projects in the tourism and hospitality sector.
The program trains specialists who will be able to work in the hotel business, in the field of MICE, and in the field of creative industries.
Our graduates are in demand in Russian and international hotel companies, management, development and consulting companies in the hospitality sector, in state management bodies of tourism and hotel business, and professional industry associations.
Study at one of the leading universities in the country. The fundamental nature of the program at the junction with practical orientation.
Faculty. Classes are taught by faculty with practical management experience in the tourism and hospitality industry.
Language learning. The program involves in-depth study of two foreign languages.
Priority opportunities. Opportunities to deepen knowledge of international finance at the basic departments of KPMG and PWC.
Cooperation program with foreign universities. Student academic mobility and double degree programs.
Project activities. The opportunity to create student startups in the field of hospitality and tourism.
