Bachelor

Program description

The program includes the study of the tourist business management system specifics at the national and international levels with the possibility of in-depth analysis of the tourism industry financial mechanisms.

The key program characteristics are practice-orientation, interdisciplinarity, interactivity, multimedia.

The academic program is relevant, innovative, practice-oriented, aimed at professional training of an active, competitive leader and a new generation specialist familiar with international management practices, possessing analytical skills in tourism and hotel business.

Objects of Professional Activity:

tourist clusters, creation of tourism products, destinations and design of territorial tourist service programs, certification and cataloging of tourist resources and territories, consumers of tourist services, their requests, needs and key values, labor collectives of tourism industry enterprises
tourism product, including basic, additional, and related tourist services, forms and methods of its creation and promotion, modern customer service technologies, including e-commerce, tourist organizations, technological documentation and information resources, consumers of a tourism product, their requests, needs and key values.

Strategic partner of the program is Tourism.RF, a state corporation established by the Government of the Russian Federation for domestic and inbound tourism development in the Russian Federation.

The main tasks of the Tourism.Russia corporation are to reveal the tourist and economic potential of Russia's natural, cultural and historical heritage through the development of comfortable, safe and affordable tourism within the country.

Accreditation and Partners

Program managers

Rozanova Tatiana Pavlovna

Doctor of Economics, Professor.
Honorary Scientist of the Russian Federation, member of the NPO Guild of Marketers, member of the National Academy of Tourism.
Authored and co-authored more than 150 scientific papers with a total volume of more than 500 pr.sh., on the development of education, marketing, and tourism.

Upon completion of the program, graduates will be able to

Develop tourism products and recreational projects, carry out their advertising and promotion.
Analyze and evaluate the tourism market development peculiarities, participate in the organization of events using national tourism resources, implement tools for regulating the sustainable development of tourist territories.
Make professional management decisions, analyze, systematize, interpret, and evaluate the investment potential of tourism projects and enterprises.
Apply a complex of excursion technologies, including methodological support, development, testing, conducting, and evaluating the effectiveness of excursion activities.
Apply modern methods of evaluating tourist and recreational projects’ effectiveness.
Introduce domestic and foreign practices of projects’ quality management in the field of tourism and hospitality.

Key disciplines of the concentration

Branding of Territories

Theory and practice of Russian and foreign companies in the field of brand development, promotion ,and management in the market. The role of the brand in the modern economic development of the Russian Federation. Legislative framework in the field of brand policy of companies.

Tourist Resources

Theoretical foundations of tourism resource studies. Methodological basis of the discipline. The tourist potential of the territory. Principles of allocating and classifying tourist resources. Natural resources of tourism and their assessment.

Sales Technologies in the Tourism and Hospitality Industry

Features of forming and developing technologies for the sale of services in the tourism and hospitality industry. Modern technologies of sales of services as a tool to improve the efficiency of the enterprise.

Marketing in the Tourism and Hospitality Industry

Key characteristics and features of marketing in the tourism and hospitality industry. The concept of marketing in tourism and hospitality. Marketing technologies in the tourism and hospitality industry.

Business Planning in Tourism and Hospitality

Students will study the main elements of strategic and business planning of a travel company, methods of managing economic indicators of the company’s activities, as well as directions for using the results of business planning in the activities of a travel company

Tourism Business and Tourism Products

While studying the discipline, students get acquainted with the main properties of the tourism product, its characteristics, the complete chain of product creation, its analysis, and cost calculation. Students will have skills in the development of tourism products, entering the market and the main ways of promotion in the market.

Key disciplines of the concentration

Theory and practice of Russian and foreign companies in the field of brand development, promotion ,and management in the market. The role of the brand in the modern economic development of the Russian Federation. Legislative framework in the field of brand policy of companies. Array	Theoretical foundations of tourism resource studies. Methodological basis of the discipline. The tourist potential of the territory. Principles of allocating and classifying tourist resources. Natural resources of tourism and their assessment. Array
Features of forming and developing technologies for the sale of services in the tourism and hospitality industry. Modern technologies of sales of services as a tool to improve the efficiency of the enterprise. Array	Key characteristics and features of marketing in the tourism and hospitality industry. The concept of marketing in tourism and hospitality. Marketing technologies in the tourism and hospitality industry. Array
Students will study the main elements of strategic and business planning of a travel company, methods of managing economic indicators of the company’s activities, as well as directions for using the results of business planning in the activities of a travel company Array	While studying the discipline, students get acquainted with the main properties of the tourism product, its characteristics, the complete chain of product creation, its analysis, and cost calculation. Students will have skills in the development of tourism products, entering the market and the main ways of promotion in the market. Array

Study Abroad

University of Modena and Reggio Emilia is one of the oldest universities of Italy. It was founded in 1175. It is included in Top-8 best universities of Italy due to its high level of scientific research. More than 2000 students are studying at this university. The university offers a wide range of programs from bachelor to PhD degrees. The university is located in one of the richest and fast-developing European regions.
The largest private higher educational institution in the Baltic countries and countries of Northern Europe, with more than 8000 students including 500 foreign students from different countries. Unique technologies, 22 computer classes, and 17 reading halls, 300 members of the faculty (100 members have a PhD degree) contribute to a high-quality education.

Career

The program trains specialists who will work in the tourism and hotel business, in the event sphere, in the creative industry, to create author's projects of tours and the tourist territories' development.

Alumni of the program are in demand in Russian and international companies of the tourism industry, in state tourism management bodies, regional tourist administrations, tour operator firms-leaders of the international tourism market.

Alumni of the Financial University under the Government of the Russian Federation working in the field of tourism and hospitality are:

Safonov Oleg Petrovich – PhD in Economics, Head of Rostourism (from 2014 to 2019), Honorary Trustee of the FinU.
Poluboyarinov Mikhail Igorevich - Head and Member of the Board of Aeroflot (2017-2022), currently heads JSC Russian Post.
Poddubko Vladimir Aleksandrovich - Master of Economics, Head of the Corporation A.N.D. Hotel Management, development and operational hotel business. Participant of the show “Now I'm the boss" on the Russian TV channel “Friday".
Prasov Vadim Viktorovich – Public Commissioner for Asset Management in the field of hospitality, Vice-President of the Federation of Restaurateurs and Hoteliers; Managing Partner of the Alliance Hotel Management COMPANY
Vasilchuk Alexey Vasilevich - a well-known restaurateur, one of the founders of the Restart Vasilchuk Brothers holding. Member of the Presidium, Federation of Restaurateurs and Hoteliers of Russia. Winner of the “Entrepreneur of the Year 2017" award.
Levchenko Konstantin Vladimirovich – senior lecturer at the Department of Tourism and Hotel Business of the Financial University under the Government of the Russian Federation, a permanent member of the Association of Hotel Specialists – accountants, IT specialists and income Managers (HOSPA- Hospitality Specialists Association); passed the career path from the position of assistant financial controller to the financial director of the hotels “Garden Ring" and Lotte Hotel Moscow, worked in the Committee on Tourism and Hotel Management of the city of Moscow, where he headed the Department of Hotel Management and Tourist Infrastructure.
Pirogova Anastasia Yuryevna – Founder and CEO of RuTravel LLC.Business.
Evstigneeva Polina Vladislavovna – founder of the travel agency “It's high time", marketer of PFLAdvosors, Tez Tour; grantee of AFK Sistema PAO, the Vladimir Potanin Foundation.