Strategic management of the communication environment is a key condition for the development of modern society. Public relations manage an open interaction between the state, business, and society to reduce uncertainty in implementation. A PR professional works not only with the opportunities that open up, but also with the neutralization of threats to the activities of the organization.
Our graduates obtain a unique collection of professional competencies – personal effectiveness technologies, development and implementation of communication strategy, analytics and forecasting, project management, content development.
A wide range of tools for integrating into the professional community: master classes, a media laboratory, workshops, professional competitions, international conferences, business forums, internships, certification.
An individual educational trajectory according to the model “2+2+2” for more precise professional self-determination with an emphasis either on strategic decisions, creative thinking or analytical abilities.
