Students study the tourism business management system at the domestic and international levels along with in-depth analysis of the financial mechanisms of the tourism industry.
The educational program is relevant, innovative, practice-oriented, aimed at training a new generation specialist with analytical skills in entrepreneurship in the field of tourism and hotel business, who is familiar with international management practices.
Theory and practice of Russian and foreign companies in the field of brand development, promotion, and management in the market. The role of the brand in the modern economic development of the Russian Federation. Legislative framework in the field of brand policy of companies.
Theoretical foundations of tourism resource studies. Methodological basis of the discipline. The tourist potential of the territory. Principles of allocation and classification of tourist resources. Natural resources of tourism and their assessment.
Forming and developing technologies for the sale of services in the tourism and hospitality industry. Modern technologies of sales of services as a tool to improve the efficiency of the enterprise.
Key characteristics and features of marketing in the tourism and hospitality industry. The concept of marketing in tourism and hospitality. Marketing technologies in the tourism and hospitality industry.
The main elements of strategic and business planning in a travel company, methods of managing economic indicators of the company’s activities, as well as directions for using the results of business planning in a travel company.
The main properties of the tourist product, its characteristics, the complete chain of product creation, its analysis, and cost calculation. Students obtain skills in obtaining tourist products, the process of entering the market and the main ways of promotion in the market.
The program trains specialists who will be able to work in the tourism and hotel business, in the event and creative industries.
Our graduates are in demand in Russian and international companies of the tourism industry, in state tourism management bodies, tourist administrations of regions, tour operators of the international tourism market.
Study at one of the leading universities in the country. The fundamental nature of the program at the junction with practical orientation.
Faculty. Classes are taught by faculty with practical management experience in the tourism and hospitality industry.
Language learning. The program involves in-depth study of two foreign languages.
Priority opportunities. Opportunities to deepen knowledge of international finance at the basic departments of KPMG and PWC.
Cooperation program with foreign universities. Student academic mobility and double degree programs.
Project activities. The opportunity to create student startups in the field of hospitality and tourism.
