In 2022, there were significant changes in the advertising market. Some of the sites stopped working in the usual form for advertising, and against this background, a number of social networks that remained were transformed. One of them is the rapidly developing Telegram messenger.
At the lecture of the marathon-business immersion’s first season “Business-UP” with the Faculty of Economics and Business on the topic “Advertising in social media platform Telegram” on December 07, 2022 from 17.20 to 18.50 in room 1001, Maria Borisenko will talk about modern aspects of Telegram, types of advertising, sequence launching advertising projects in Telegram and tools that help achieve goals when working with the channel.
At the lecture we will analyze
· figures and facts of the new reality;
· types of advertising in Telegram;
· where to start and what is the algorithm for working with native advertising;
· approach to creatives;
· TGStat analytical resource: how and for what can it help?
Attention!
Registration for attending the lecture is required.
*Maria Borisenko is a co-founder and Managing Partner of TGStat Agency, Telegram advertising agency. 10 years of project management experience in various agencies, 8 years of managerial experience and team management, management of strategy development, creative ideas, SMM, promotion, special projects, websites, etc. Implementation of projects with international brands: Nestle, from Mondelez, Hyundai, Coca-Cola, Philip Morris, etc. Project awards: WOW done (Europe), Effie (Europe), Silver Mercury (Russia), MAA GLOBES (USA).
