20 September 2022

Business Etiquette and Business Ethics as New Trend

Today, business etiquette and business ethics are on trend. Unlike the 19th century, good manners are not a mandatory social skill now, but without understanding how effective and correct business communications are built, it is unlikely to make a good career. And if a hitch with the order of handshakes is still forgiven to a business person, then unethical behavior is not.

At the lecture “Business Etiquette and Business Ethics as a New Trend” on September 29, 2022 from 11.50 to 13.20 in the room 201 of the FinU, 1 Kibalchicha Street, business communications expert Tatiana Baranova will tell what employers pay attention to, except for the professional skills of the applicant. We will discuss how “new values” and business ethics affect the image and brand – personal and corporate.

We will analyze real examples from business, politics and culture:

·         have dress codes gone into the past: where is the line between self-expression and the desire to comfortably coexist and work with other people;

·         why is there so much talk about eco-friendly working communications today: “I heard you” – is it politeness or virtuoso rudeness;

·         balance in business communication: sincerity VS conventions.

And also, let’s talk about how to make a business acquaintance, who pays for a business lunch, what is a “vector of respect” and much more.​

Attention! Register to attend the lecture!

At the end of the lecture, the speaker will answer your questions. Come to the lecture – it will be interesting and useful. You can ask the speaker a question in advance, the answer to it will be available during the lecture.


Meet Tatiana Baranova a columnist for RBC Pro, a regular expert for RIA Novosti, Radio Mayak, author of etiquette manuals and several publications, radio presenter of the author’s program “Business Etiquette with Tatiana Baranova” on Kommersant FM, ex-presenter of the daily author’s program “Good Manners” on Radio 7, certified business coach, winner of the National Award in the field of Etiquette and Protocol, member of the National Association of Protocol Specialists, TEDx speaker, an invited lecturer at the Department for External Communications of the RANEPA, Institute of Economics and Industrial Management named after V.A. Romenets of NUST MISIS, the First Media Academy of Plekhanov Russian University of Economics, the Moscow Metropolitan Governance Yury Luzhkov University, MMGU, Moscow Business School, the Russian Fund of Educational Programs “Economics and Management”, the lecture hall “Synchronization”, leading open lectures at Moscow venues (such as VDNKh, Zaryadye Park, Tsaritsyno Museum Reserve, etc.), as well as in other cities, developer of corporate training programs for leading companies (among corporate clients are General Electric, Bayer, Tele 2, Alfa-Bank, Uralkali, Condé Nast, Mercedes Benz and about 50 other major federal and international companies).