Digital Technologies in Increasing the Tourist Attractiveness of Territories

The Department of Tourism and Hotel Business of Faculty of Economics and Business invites you to participate in the All-Russian conference with business representatives on the topic: “Digital Technologies in Increasing the Tourist Attractiveness of Territories: the Most Important Digital Solutions”, which will be held on March 30, 2022 at 19.00.

Why is the topic of tourism digitalization relevant now?

The spread of digital technologies leads to fundamental changes in the national economy. The use of digital technologies has influenced both the very essence and form of the provision of tourist services, and the organization of business. The Ministry of Economic Development of the Russian Federation has developed a strategy until 2035, which is aimed at developing domestic and inbound tourism in Russia using digital technologies. The document was approved by the Government of the Russian Federation on September 20, 2021.
Digital platforms and digital ecosystems based on them play a special role in changing the activities of companies, which form fundamentally new technologies for the interaction of all market participants. Tourism companies involved in digital ecosystems will receive a number of advantages by creating additional joint value of services, expanding their customer base, increasing sales and profits, providing consumers with convenient digital communications, and gaining new competitive advantages.

Digital systems currently act as a progressive form of tourism business organization, because they fully implement a client-centric model that best meets the needs of the user. ​

The agenda of the conference:

What awaits the hospitality industry: the most important digital solutions?

Features of digital technology development in project management.

Space tourism – problems and prospects of development.

What are the trends in event tourism development in the digital environment?

Digital technologies in the design concept development for the promotion of destinations.

Digital ecosystems as a tool for transforming the attractiveness of territories.

The use of digital technologies for tourism development in the Arctic zone.

The impact of digital technologies on changes in the image of tourist territories.

Digital tools for shaping the region's attractiveness.

Topical issues of creating domestic tourist aggregator platforms.

Features of digital marketing in modern international business.

Tools for digitalization of modern hotels in the regions of the Russian Federation.

Prospects for the use of social networks in the promotion of tourist destinations in the Russian Federation.

Digital tools for conducting an advertising campaign of a hotel, restaurant, travel agency.

Presentations will be made at the conference:

Head of the Department of Tourism and Hotel Business, Tatiana Rozanova;

Professor of the Department of Management Theory and Organization of the Institute of Industry Management of the State University of Management, Nadezhda Psareva;

Autonomous non-profit organization "Moscow Directorate of Festival and Concert projects of the author's song “Stolny Grad”, Mikhail Grushin;
Professor of the Department of Quality Management and Standardization of Leonov Moscow Region University of Technology, Irina Christoforova;

- Professor of the Academic Department of Hospitality, Tourism and Sports, Plekhanov Russian University of Economics, Mikhail Morozov;

- Professor of the Department of Logistics and Marketing, Irina Firsova, Associate Professor of the Department of Logistics and Marketing, Svetlana Azarova;

 - Professor of the Department of Tourism and Hotel Business of the Faculty of Economics and Business, Irina Shvets;

 - Professor of the Department of Tourism and Hotel Business, Rita Stytsyuk;

 - Associate Professor of the Department of Tourism and Hotel Business, Lyudmila Ponimatkina;
- Associate Professor of the Department of Tourism and Hotel Business, Olga Lebedeva;

 Associate Professor of the Department of Tourism and Hotel Business, Olga Artemyeva;

Senior Lecturer of the Department of Tourism and Hotel Business, Konstantin Levchenko.

Students and postgraduates of the Financial University under the Government of the Russian Federation will also make presentations.