We offer a new generation program, which is based on professional standards. This program is realised in collaboration with a non-profit organisation “The Guild of Marketers”.
We prepare highly-qualified specialists in marketing, who are ready to participate in developing production and service sector, choosing and changing product and branding policy, and developing the marketing management system. Our graduates can ensure effective management of pricing and sales policies, a promotion system, and marketing communications in conditions of turbulent social and economic processes.
We use the latest educational technologies, media technologies, innovation methods, organise business games, project tasks, which based on real marketing cases of Russian and foreign organisations in the teaching process.
The program helps students build professional competencies, which contribute to high employment rates at the labour market.
The essence of marketing is researched. Its roles in an organisation and in company management are analysed. Students learn how to ensure sustainable competitive advantage in the market, develop management skills, and obtain knowledge of marketing strategies at various levels.
Students learn how to carry out marketing research on the problems connected with analysis, evaluation, and forecasting of the market development. Finally, students learn how to make decisions at the level of economic subjects in Russia and abroad.
Students research the philosophy of consumer behaviour, study consumer behaviour as the main feature of marketing. Client-oriented business strategy is analysed as the basis for a company’s stability in the market. Marketing relations and their types are also considered.
Research of conceptual and categorical frameworks of the value and price theory. Definitions of economic price functions. Methods of pricing. Definition of economic, marketing, and pricing policies.
The discipline is devoted to innovational approaches to sales management of goods and services using informational technologies, means of searching for information and analysing data, and a range of activities required for realising goods and services.
Students learn how to implement various kinds of marketing communications (advertising, internet advertising, sales promotion, public relations) into performance of modern organisations.
Our graduates are in high demand among Russian and international organisations in different professional spheres, types of ownership, including financial, production, consulting and trade organisations, marketing, communication, and advertising agencies.