We prepare highly qualified professionals for a future career in both state and commercial organisations. This program is created specifically for those who are eager to find solutions to social problems in the framework of their professional activities. These problems are related to creating and improving the system of social communications, initiation of information flows based on trust and understanding, and ensuring effective economic, scientific, and cultural cooperation.
Advertising as a kind of political marketing and a means of marketing. Analysis of problems of advertising activities in crisis moments and during the period of market growth.
Brand research as the basis of marketing, its content and attributes, branding technologies, integrated brand communications, brand management, brand promotion experience in Russia and the world.
The discipline is aimed at studying special technologies of communication management, which are aimed at preserving the image and capital of an organisation or personality. Students also study conflict prevention technologies.
Students study marketing planning and audit of organisations; types, sources and methods of collecting of marketing information. The discipline is also devoted to the analysis of marketing researches of advertising effectiveness.
Students study modern technologies and methods of managing customer relations, strategy of working with the market and competitors, information campaigns, and practicing in tenders.
Students study the conceptual basis and model of communication, textual activity and methodology in the communication system, modern information technologies and mass media as a means of organisation of communication.
Due to the fact that this educational program was launched only in 2017, the graduates’ career growth trajectory can only be planned. We assume that our PR graduates will be in demand in the following areas:
- Public Relations (PR);
- Government Relations (GR);
- Human Resources (HR);
- Journalism and etc.