• ‘Advertising and PR’

    • Full-time
    • 4 years
    • RU
    • 380 000 RUB
  • Entrance exams

    • Social studies or Foreign language (English, German, French, Spanish, Chinese) or History or Computer Science
    • Russian Language
  • Accreditation and Partners

Shatilov Alexander Borisovich

  • Candidate of Political Science.
  • Dean of the Faculty of Social Sciences and Mass Communications, Professor.
  • Specialist in GR and public relations, elitist.
  • Member of the Board of the RAPN.
  • Media expert of federal TV channels.
  • Editor-in-chief of the journal " Humanities. Bulletin of the Financial University", which is included in the list of the Higher Attestation Commission and the list of MSU dissertation journals.

We prepare highly qualified professionals for a future career in both state and commercial organisations. This program is created specifically for those who are eager to find solutions to social problems in the framework of their professional activities. These problems are related to creating and improving the system of social communications, initiation of information flows based on trust and understanding, and ensuring effective economic, scientific, and cultural cooperation.

Main disciplines

  • Advertising in Politics and Economics

    Advertising as a kind of political marketing and a means of marketing. Analysis of problems of advertising activities in crisis moments and during the period of market growth.

  • Brand management

    Brand research as the basis of marketing, its content and attributes, branding technologies, integrated brand communications, brand management, brand promotion experience in Russia and the world.

  • PR, GR and Crisis Management

    The discipline is aimed at studying special technologies of communication management, which are aimed at preserving the image and capital of an organisation or personality. Students also study conflict prevention technologies.

  • Marketing Research and Situational Analysis

    Students study marketing planning and audit of organisations; types, sources and methods of collecting of marketing information. The discipline is also devoted to the analysis of marketing researches of advertising effectiveness.

  • PR Consulting

    Students study modern technologies and methods of managing customer relations, strategy of working with the market and competitors, information campaigns, and practicing in tenders.

  • Basics of Communication Theory

    Students study the conceptual basis and model of communication, textual activity and methodology in the communication system, modern information technologies and mass media as a means of organisation of communication.

Career & Future

Due to the fact that this educational program was launched only in 2017, the graduates’ career growth trajectory can only be planned. We assume that our PR graduates will be in demand in the following areas:
- Public Relations (PR);
- Government Relations (GR);
- Human Resources (HR);
- Analytics;
- Management;
- Journalism and etc.