• ‘Tourism and Hospitality Business’

    • Off-site
    • 4 | 4,5 years
    • RU
    • 135 000 RUB
  • Entrance exams

    • Social studies or Foreign language (English, German, French, Spanish, Chinese) Or History
    • Russian Language
Tatiana Pavlovna Rozanova

“International and Domestic Tourism” is a new generation program and is not only innovative, but also practice-oriented. This program is aimed at preparing an active and competitive manager with systematic understanding of the modern structure of the tourist industry. Our graduates are aware of the latest methods and technologies of tourist industry management; they study international practices of managing enterprises of the hospitality industry.

Our program concentrates on studying specific features of managing tourist business at the national and international levels with an opportunity of carrying out deep analysis of financial mechanisms in the tourism industry. Students are given an opportunity to study disciplines based on the examples of the most successful tourism projects in Russia and abroad, including real situations, cases and business trainings. All these means contribute to the development of one’s intellectual and creative abilities as well as critical thinking. Moreover, the program presupposes studying two foreign languages.

Main disciplines

  • Tourist Business and Tourist Products

  • Resources in the Tourism Sector

    Theoretical basics of tourism. Methodological basics of the discipline. Territorial tourist potential. Allocation and classification principles of tourist resources. Natural resources of tourism and their assessment.

  • Marketing in the Tourism Sector and Hospitality Industry

    Key characteristics and features of marketing in the tourism and hospitality industry. Concept of marketing in tourism and hospitality. Marketing technologies in the tourism and hospitality industry.

  • Project Management in the Tourism Sector and Hospitality Industry

    Project management in the tourism and hospitality industry. Methodology and management of project management in the industry of tourism and hospitality. Specific features of projects in the tourism and hospitality industry.

  • Territorial Branding

    Theory and practice of Russian and foreign companies in the sphere of brand development, promotion, and management in the market. The role of branding in the modern economic development of Russia. Legislative basis in the field of branding policy.

  • Sales Technologies in the Tourism Sector and Hospitality Industry

    Specific features of developing sales technologies in the tourism and hospitality industry. Modern technologies of selling product as an instrument of raising effectiveness of activities in the enterprise.

Study Abroad

  • University of Modena and Reggio Emilia is one of the oldest universities of Italy. It was founded in 1175. It is included in Top-8 best universities of Italy due to its high level of scientific research. More than 2000 students are studying at this university. The university offers a wide range of programs from bachelor to PhD degrees. The university is located in one of the richest and fast-developing European regions.
  • The largest private higher educational institution in the Baltic countries and countries of Northern Europe, with more than 8000 students including 500 foreign students from different countries. Unique technologies, 22 computer classes, and 17 reading halls, 300 members of the faculty (100 members have a PhD degree) contribute to a high-quality education.

Career & Future

Our graduates obtain professional competencies which allow them to find employment in Russian and international companies of the tourism industry, government authorities of tourism management, travel administrations, and leading tourist agencies in the Russian and foreign markets.
Our graduates are employed in:
- travel agency Tez Tour;
- travel agency Intourist;v - travel agency Inters;v - travel agency Travel Hunter;
- InterContinental Hotels Group;
- IPJSC Ingosstrakh;
- hotel National;
- Swissotel Krasnye Kholmy (Moscow) and etc