“International and Domestic Tourism” is a new generation program and is not only innovative, but also practice-oriented. This program is aimed at preparing an active and competitive manager with systematic understanding of the modern structure of the tourist industry. Our graduates are aware of the latest methods and technologies of tourist industry management; they study international practices of managing enterprises of the hospitality industry.
Our program concentrates on studying specific features of managing tourist business at the national and international levels with an opportunity of carrying out deep analysis of financial mechanisms in the tourism industry. Students are given an opportunity to study disciplines based on the examples of the most successful tourism projects in Russia and abroad, including real situations, cases and business trainings. All these means contribute to the development of one’s intellectual and creative abilities as well as critical thinking. Moreover, the program presupposes studying two foreign languages.
Theoretical basics of tourism. Methodological basics of the discipline. Territorial tourist potential. Allocation and classification principles of tourist resources. Natural resources of tourism and their assessment.
Key characteristics and features of marketing in the tourism and hospitality industry. Concept of marketing in tourism and hospitality. Marketing technologies in the tourism and hospitality industry.
Project management in the tourism and hospitality industry. Methodology and management of project management in the industry of tourism and hospitality. Specific features of projects in the tourism and hospitality industry.
Theory and practice of Russian and foreign companies in the sphere of brand development, promotion, and management in the market. The role of branding in the modern economic development of Russia. Legislative basis in the field of branding policy.
Specific features of developing sales technologies in the tourism and hospitality industry. Modern technologies of selling product as an instrument of raising effectiveness of activities in the enterprise.
Our graduates obtain professional competencies which allow them to find employment in Russian and international companies of the tourism industry, government authorities of tourism management, travel administrations, and leading tourist agencies in the Russian and foreign markets.
Our graduates are employed in:
- travel agency Tez Tour;
- travel agency Intourist;v - travel agency Inters;v - travel agency Travel Hunter;
- InterContinental Hotels Group;
- IPJSC Ingosstrakh;
- hotel National;
- Swissotel Krasnye Kholmy (Moscow) and etc