Our graduates have expertise in the formation, promotion and realisation of the tourist product, organisation of activities of the tourist infrastructure and tourist services, design, complex development and management of sustainable development of tourist territories, development and evaluation of projects in the industry of hospitality and tourism, development of the economy of impressions in the industry of hospitality and tourism, and in the state regulation and self-regulation of these spheres.
We prepare managers who become leaders in the hospitality and tourism industry. Our graduates become managers, specialists, and employees of state structures and private enterprises, managers of medium and large companies.
Our students develop new professional and personal competencies sufficient to develop, justify, implement and evaluate the effectiveness of management decisions in the field of research, creation and operation of information, analytical and expert systems.
In the course of teaching we use interactive and computer-based learning technologies, the best Russian and world methods, and the latest technologies in education, including analysis of real situations, cases, training, and modeling management roles.
Theoretical positions of destination marketing. Concept, structure, and typology. Principles of organisation of destination marketing, its realisation. Spatial factor of the environment of destination marketing. Marketing tools for studying tourist flows.
Application theory of the cluster approach in tourism. Concept and essence of clusters in tourism. Principles of cluster organisation in tourism. Spatial factor of cluster formation in tourism. Cluster approach in tourism management.
Digital channels of marketing communications. Digital Marketing benefits for travel industry organisations. Seven-touch principle. Stages of digital strategies. Segmentation of target audiences. Empathy map. Identification of the consumer site.
Theoretical aspects of development and promotion of tourist and hotel products. Organisational and methodological basis of the product development process. Terminology, concepts, and definitions. Hospitality industry as a complex sphere of professional activity.
The concept of "public-private partnership", tools, and world practice in project management in the hospitality industry. Models and types of public-private partnership projects in the hospitality industry. Peculiarities of financing state projects.