The educational program is aimed at training specialists in marketing, as well as highly qualified Internet marketing specialists and marketing analysts who focus on developing sound strategic decisions on national and international markets of the digital sector of the economy in order to form competitive market advantages and optimize the costs of managing digital product marketing and Internet marketing organizations.
Our graduate students will get an idea of how to form the competitive advantages of an enterprise in a digital environment, how to manage Internet marketing at the functional level, learn how to analyze the processes of positioning, branding, targeting as well as develop an Internet marketing complex.
Reveals the issues of modern technologies and digital marketing services, the formation of a marketing strategy on the Internet; introduces search engine optimization and website promotion (SEO), features of domain naming, evaluation of the effectiveness and efficiency of digital marketing.
Students study the features of developing and implementing a marketing policy of the organization in the digital environment, including marketing activities, sales logistics, trading activities. Students study some aspects of applying BigData and PIM, Digital, 5D, MasterData technologies, SKU systems and supplier’s personal account, automatic identification, and traceability of products in sales policy.
The discipline analyzes cases and practical tasks on the effectiveness of channels and tools of integrated communications, the introduction of direct marketing, SMM, interaction with bloggers and opinion leaders (influencer-marketing), the formation of customer and partner loyalty as a super-goal of system marketing.
Students study the basics of user experience and product design, user experience design methods, the role of user needs analysis (UX research) in UX design and user experience testing tools.
The discipline is aimed at improving the competencies necessary for implementing the data-driven approach in the company. Students study the organization of data-driven processes in the company, the processes of analysis, hypothesis creation and hypothesis generation: reports, funnels, qualitative and quantitative research.
The discipline is aimed at improving the competencies necessary for data visualization and solving analytical problems. Students study the capabilities and components of Power BI, an introduction to the DAX data analysis language, creating and configuring visual elements, working with the API, and the basics of working with Tableau Server.
Our alumni work as:
The program is implemented jointly with Netology (the largest company in the Russian-speaking space specializing in full-cycle online education), the program is taught by leading experts and practitioners of Internet marketing.
The program is implemented completely online, which means you will be able to study from anywhere in the country and the world (lectures are held at a convenient time on the MS Teams platform).
The unique content of the program, formed in a symbiosis of the theory and practice of modern Internet marketing.
The use of real cases and examples of representatives of Russian business in training.
The first network practice-oriented master’s degree program at the Financial University.
The opportunity to choose one of two concentrations during the second year of studies: “Marketing Analytics” or “Product Marketing”.